Web 3.0 - Day 2 at OMS 2011

This morning I attended the seminar on Web 3.0 presented by Dave Wieneke. This was a very interesting seminar where Dave presented the evolution of the Internet as "era's", where not only does the web evolve, but so do it's users who in turn require more from it.

He goes on to describe the magnitude of the change on the web and summarized how each era existed. He showed how Web 1.0 was the "static" web where sites were developed in HTML. During this era, producers of content and consumers of content were different. The focus here was to provide access to information.

The next era of the web, and as many would argue the current era, is Web 2.0. If you have read my earlier blog you know that this era was coined by the O'Reilly Media Group as a rebirth of the web after the dot com crash. Web 2.0 brought fourth the creation of Content Management Systems and Web Widgets where everyone could be a producer and consumer of content. Dave equated his era to the "invitation to be my friend" era.

So where is the web going in the near future? Mr. Wieneke argues that this next era is the Web 3.0 era where the concentration is on applications and data sharing. By moving towards this era, technology will allow you to do specialized tasks. This is similar to the shift in business as a whole into personalized marketing and selling.

How is this going to happen? Dave points out what he believes to be the three D's: Delivery allowing for separate digital user experiences, Design changes where the focus is on apps and not web pages, and finally Data delivered through XML, HTML5, RDF etc. These focuses will bring fourth interoperability and ease of access for all users / visitors.

Gartner projects that app sales will grow to $150 Billion by 2014 which is more than The total annual sales of Microsoft and Apple combined. This shows the propensity of consumers to use applications to acquire content rather then web sites. While it is still vital that you have a relevant and well developed website, this statistic proves that businesses can no longer ignore the application development arena.

Sharing behavior studies show that while only 4% of people share smart phones with their families and friends, while over 35% share their tablet's. However, content creation is only 3% of use for mobile devices and the majority of use is communication and networking. This leads to the fact that design and development for mobile use is no longer an afterthought, but needs to be at the basis for you design.

USC believes that mobile will increase video consumption to by consumes to over 50 hours per week per user. Because of all of this, ad methods are changing and apps are vital to promoting brands to you consumers.

Dave Wieneke shows us that the variety of means to reach our consumers is out there, and the way to reach them is shifting. Businesses must recognize and react to this change in order to stay relevant. So when you look at your exposure on the web, your site design, accessibility of content, keep in mind the transition of the Internet to Web 3.0.

Location:OMS 2011 in San Diego, CA

Posted in: OMS 2011,Web 3.0