The NOW Revolution - Day 3 at OMS 2011

The opening keynote for day 3 at OMS 2011 was a great presentation that focused on the transformation of "business as usual" due to Social Media. Amber Naslund and Jay Baer are the authors of The Now Revolution which was released yesterday. They make three points on the transformation of business during the NOW Revolution: Businesses need to be Faster, Smarter, and more Social. The first argument is that businesses must be faster now in responding to their customers than ever before. Communication has shifted from traditional mail, to phone, to fax, to email, to real time social media. The acceptance by businesses to identify that they must change how they do business is the key to their eventual survival.Companies that are successful at making that change taking social media seriously...

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Web 3.0 - Day 2 at OMS 2011

This morning I attended the seminar on Web 3.0 presented by Dave Wieneke. This was a very interesting seminar where Dave presented the evolution of the Internet as "era's", where not only does the web evolve, but so do it's users who in turn require more from it. He goes on to describe the magnitude of the change on the web and summarized how each era existed. He showed how Web 1.0 was the "static" web where sites were developed in HTML. During this era, producers of content and consumers of content were different. The focus here was to provide access to information. The next era of the web, and as many would argue the current era, is Web 2.0. If you have read my earlier blog you know that this era was coined by the O'Reilly Media Group as a rebirth of the web after the dot com crash. Web...

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Keynote with Mario Sundar of LinkedIn - Day 2 at OMS 2011

Mario Sundar is the Sr. Social Media Manager and Chief Blogger for the business networking site LinkedIn and keynote speaker for Day 2 (my day 2), at OMS 2011. The keynote session was setup as a Q&A session with Mario. So in that interest, I will try to provide some of the questions that were asked, answers given, and my input on those answers. Please know that due to the pace of the conversation, in relation to my typing speed, most answers are paraphrased but all information provided here is 100% accurate.Q1: What is the future of the Social Media Strategies Position?Mario: On one hand it is going to be seamlessly integrated into other functions of the business. Secondly there is an executive social media role at the larger companies. The larger companies that take social media...

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Social Media 2.0 - Day 1 at OMS 2011

As I sit here in Conference room B at the Westin Gaslamp I look around to see the room filled with Macbook Air's, iPads, iPhones, and a variety of other tablet computers.  This makes me wonder if the standard laptop is nearing end of life, at least for those whom are in the e-biz arena.  Not sure why I find this interesting, or how this is relevant to Social Media, although I believe it points to the real time response of community engagement.  Oh, and this blog, along with the rest of them this week are being written on my iPad.  So it is apparent I am among the self proclaimed mobile elite. The training today is titled Social Media 2.0.  We have all heard of Web 2.0, and most believe it is all about Social Media.  When O'Rielly media came up with that name...

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Mobile Blogging Unleashed

With the nature of my work, I find it hard to be able to sit down in my home office and spend the time necessary to write relevant and thoughtful blogs. Well, I think I may have found a solution to my problem, BlogPress for the iPad. Mobility is important to me, as you will find the more that you read my blog and Twitter (@socialsitecore), posts. I am often in meetings, seminars, and conferences and wanted to find away that I could write my thoughts down right away as I suffer from CRS ( Can't Remember S$@&) and often only remember the main points of why I wanted to write something. Think of it like the author who has a journal next to their bed on the nightstand. Instead of a journal, I have an iPad, and it goes everywhere I do. Now I have the ability to share my perspective in real...

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